Are you a solopreneur or small business owner abroad? Struggling how to market or position your business? In a new series for Mumabroad, Emma from La Piccola Agency heads up a Marketing Clinic to address those challenges. In this first feature Emma provides 10 practical tips to writing great website copy.
“Even though I’m Italian, after many years of living abroad I found returning to live in Italy harder than I had expected. Once again many things were different. I felt the only familiar thing was the language. Anything else I struggled to understand or to make sense of. I had to learn to live in my own country.”
“Whether we’re learning about a famous local artist or an old monument, the kids see the look of curiosity and wonder in our eyes and they become instant students of whatever we’re learning. It’s honestly surprised me how much their love of learning has grown on this trip.”
Want to watch all your favourite TV programmes from back home? One expat Dad found a way and set up a business offering the service to others.
“I designed the company logo. I built a website, all the while settling Enzo in at school and taking Italian lessons and language exchanges and working. We began to make friends and Enzo started to be himself again. One morning he woke up and just started speaking Italian without even realising it.”
“Upon arriving in Italy we had a few days before our belongings arrived and we could access our new apartment. I ironically commented to my husband that I was now homeless, jobless and pregnant. “At least you are married.” he replied with equal irony.”
“At British Corner Shop, it is our mission is to provide British expats and British food lovers with their favourite household items, wherever they are in the world. Whether that’s Heinz Baked Beans or Warburtons Crumpets, we are committed to delivering the nations much-loved British favourites right to their door.”
“Viola doesn’t want me to speak Italian at all. Certainly not in front of her friends. I find this a bit odd! I know some children are embarrassed when their mothers speak Italian as they make mistakes but Italian is my mother tongue!” Paola Wright
“I have always been drawn to portraits, they just interest me more than landscapes or photos without people in them. What I love about the portraits I do is that I get to capture special moments in the life of a family which will will be so precious to someone for a long time.”
“We all have built lives in the EU. We studied. We did Erasmus. We did work placements. We travelled. Found work. Made friends. Developed careers. Learnt languages. Got married. Gave birth. Put down roots. Bought houses. Pay mortgages. Pay taxes. Chose nurseries. Chose schools. Form integrated parts of our communities. And we continue to do all those things every day, even if our rights in the future are unclear.”
“My parents are Italian but I was brought up in Winnipeg, Canada and I often find that when I am with Italians I am more Canadian and when I am with Anglos I find myself to be more Italian.”
“I stand breathless in the living room, and listen more closely to my son’s voice coming from his room. I’ve never known my eldest to struggle for language. It doesn’t surprise me that his Italian is rough, but I hadn’t expected it would be this painful to listen to.”